Coolhaus
We partnered with Coolhaus to reinvent their brand identity, embracing ice cream’s endless possibilities. Through the “Edible Creativity” concept, we highlighted each flavor with unique names, vibrant colors, and custom illustrations. We developed a cohesive system for 60 SKUs across Dairy, Dairy-Free, and Animal-Free categories, spanning six packaging formats. Our design includes over 100 custom visuals, making it easy to add new flavors while maintaining brand consistency. The bold, maximalist packaging ensures Coolhaus stands out in the competitive freezer aisle, emphasizing strong brand recognition amidst minimalist trends.
As the art director, I led the team in all aspects of development—from visual identity to illustrations—to reinvent Coolhaus’s brand.
Credits
- Client
- Jen Woolford, Kelly Torres-Chadd, Randa Shammet, Megan Daly, Ashlyn Jackson & Alex Avila
- Agency
- &Walsh
- Creative Direction
- Jessica Walsh
- Art Director
- Lucas Luz
- Strategy
- Lauren Walsh, Frank Lipari
- Copywriting
- Mike Harris, Nechama Muchnik & Emily Motti
- Executive Producer
- Luciana Almeida
- Production
- Chanel Harper, Sofia Flores & Maggie Giles
- Lead Designer
- Cris Giménez & Victor Jobim
- Design
- Jessica Gracia, Carol Pinheiro, Fabrizio Morra, Leila Čičić, Sasyk Mihal, Fernando Farfán, Marina Glikman, Sofia Noronha, Claudia Nazionale, Riisa Liao
- 3D Design
- Lorenzo Cobo & Kaan Iscan
- Illustration
- Julio Zukerman
- Motion Designer
- Igor Fajardo & Daniel Zepeda
- Product Photography
- Henry Hargreaves
- Food & Prop Styling
- Charlotte Omnès
- Brand Retouching
- Daniel Plateado
- Case Study Photography
- Jarett Loeffle
- Case Study Food & Prop Styling
- Chelsea Finkel
- Case Study Retouching
- Igor Fajardo & Julio Zujerman
- Year
- 2023
