Good Culture
If you know Good Culture, you know it's ridiculously good cottage cheese. People don't just love it. They're obsessed. That's why no one can get enough of Good Culture in our campaign, "The Obsession is Real." Our goal was to celebrate all the fun and quirky ways in which people have embraced the curdy goodness of Good Culture. Whether it's creating a delicious dip, indulging in cottage cheese spa treatments, or even knitting a cottage cheese koozie, the obsessions surrounding this incredibly versatile product are truly remarkable.
I was the art director of the project, leading the team through all stages of development. This included conceptualizing the TVC and campaign, developing the script, producing videos and photos, and overseeing post-production.
Credits
- Client
- Good Culture (Amanda Perez, Heather Cutter, Ryan Fallgren)
- Agency
- &Walsh
- Creative Direction
- Jessica Walsh
- Art Director
- Lucas Luz
- VP of Client Partnerships
- Ashley Einerson
- Strategy
- Lauren Walsh
- Executive Producer
- Luciana Almeida
- Production
- Emily Jing Sum Chan
- Concepting
- Jordan Stokke
- Photo & Video
- Henry Hargreaves
- Photo & Video Assistant
- Rana Duzyel
- Food
- Jen Beauchesne
- Art Department
- Karen Weber
- Art Assistant
- Zohar Zeev
- Wardrobe
- Chloé Lucan
- Hair and Make-up
- Elena Ganz
- Voiceover
- Ivy Moody
- Talents
- JaBarie Anderson, Estela Cervera, Rebecca Loren, Maryam Saad, Alina Niakhai, Sonny Dang, Jennifer Maitland, Mecca Allah, Sofia Flores, Kobe
- Editor
- Daniel Zepeda
- Color
- Colin Travers
- Sound
- Sounds Like
- Retouching
- Daniel Plateado
- Campaign Guidelines
- Victor Jobim, Shannon Flood
- Case Study Images and Animations
- Igor Fajardo, Leila Čičić, Ze Feng, Shakthi Hari
- Year
- 2024
