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Olly

OLLY is a wellness company working to change the way society views and talks about health. We worked on the 2023 Big Vagina Energy campaign featuring their premium line of women’s wellness products. We concepted, scripted and created a 30 second commercial, an OOH campaign extension, and built out a suite of campaign guidelines for OLLY to continue executing their message. We wanted to dive into the meaning behind the Big Vagina Energy message, and craft a campaign that had purpose beyond the headline. To bring the spot to life in an ownable way, we crafted the OLLYverse β€” from lighting, set development, and color palette, to the custom typographic elements built into each set and space. We created custom music to bring the whole world to life and developed characters and bold messaging statements to remind women that their body is never an apology.

I was the Art Director of the project, involved from the concept stage to the filming of the campaign and the creation of the graphic materials.

Credits

Client

OLLY, Elise Crevier, JP Danley, Vonnie Jeter

Agency

&Walsh

Creative Direction

Jessica Walsh

Associate Creative Director

Arielle Egozi

Strategy

Lauren Walsh

Copywriting

Jessica Walsh, Lauren Walsh, Arielle Egozi, Josephine Heintz

Executive Producer

Luciana Almeida

Production

Chanel Harper, Billy Allen

Art Director

Lucas Luz

Designers

Victor Jobim, Fernando FarfΓ‘n, Igor Fajardo

Type Design

Jess Gracia, Juanse Carvajal, Julio Zuckerman

Photography

Lauren Jones

Retouching

Victor Wagner

Director

Ashley Armitage

Production

Pretty Bird

DP

Mika Altskan

Post Production

Cosmo Street

Editor

Laura Cairney-Kaize via Trim

VFX

Parliament

Color

Kath Raisch via Company 3

Music Composition

Pump music & sound production company

Sound Design & Mix

Lime Studios, Collin Thomas

Year

2023

Luzcas

is a Brazilian Designer, working as Art Directior at &Walsh.

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