Bombas

Bombas started as the internet’s favorite sock company and has grown into much more. We brought its refreshed brand expression to life, shifting the story from “the best socks on the internet” to “the comfort brand you can’t live without.” Comfort shapes every detail of the system, from soft organic shapes and rounded typography to a new color palette and art direction, and it gives the Sport, Kids and Dress sub-brands a cohesive identity with the mission still front and center.

I worked on the rebrand as Associate Creative Director.