We partnered with Coolhaus to reinvent their brand identity, embracing ice cream’s endless possibilities. Through the “Edible Creativity” concept, we highlighted each flavor with unique names, vibrant colors, and custom illustrations. We developed a cohesive system for 60 SKUs across Dairy, Dairy-Free, and Animal-Free categories, spanning six packaging formats. Our design includes over 100 custom visuals, enabling easy addition of new flavors while maintaining brand consistency. The bold, maximalist packaging ensures Coolhaus stands out in the competitive freezer aisle, emphasizing strong brand recognition amidst minimalist trends.
As the art director, I led the team in all development aspects — from visual identity to illustrations—in reinventing Coolhaus’s brand.
Todo o trabalho foi criado em parceria com a equipe de eventos e experiências do Google
&Walsh
Jéssica Walsh
Lucas Luz
Lauren Walsh, Frank Lipari
Mike Harris, Nechama Muchnik & Emily Motti
Luciana Almeida
Chanel Harper, Sofia Flores & Maggie Giles
Cris Giménez & Victor Jobim
Jessica Gracia, Carol Pinheiro, Fabrizio Morra, Leila Čičić, Sasyk Mihal, Fernando Farfán, Marina Glikman, Sofia Noronha, Claudia Nazionale, Riisa Liao
Lorenzo Cobo & Kaan Iscan
Julio Zukerman
Igor Fajardo & Daniel Zepeda
Henry Hargreaves
Charlotte Omnès
Daniel Plateado
Jarett Loeffle
Chelsea Finkel
Igor Fajardo & Julio Zujerman
2023