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Coolhaus

We partnered with Coolhaus to reinvent their brand identity, embracing ice cream’s endless possibilities. Through the “Edible Creativity” concept, we highlighted each flavor with unique names, vibrant colors, and custom illustrations. We developed a cohesive system for 60 SKUs across Dairy, Dairy-Free, and Animal-Free categories, spanning six packaging formats. Our design includes over 100 custom visuals, enabling easy addition of new flavors while maintaining brand consistency. The bold, maximalist packaging ensures Coolhaus stands out in the competitive freezer aisle, emphasizing strong brand recognition amidst minimalist trends.

As the art director, I led the team in all development aspects — from visual identity to illustrations—in reinventing Coolhaus’s brand.

Créditos

Cliente

Todo o trabalho foi criado em parceria com a equipe de eventos e experiências do Google

Agência

&Walsh

Direção criativa

Jéssica Walsh

Art Directior

Lucas Luz

Estratégia

Lauren Walsh, Frank Lipari

Produtor executivo

Mike Harris, Nechama Muchnik & Emily Motti

Produção

Luciana Almeida

Designer Lead

Chanel Harper, Sofia Flores & Maggie Giles

Ano

Cris Giménez & Victor Jobim

Design

Jessica Gracia, Carol Pinheiro, Fabrizio Morra, Leila Čičić, Sasyk Mihal, Fernando Farfán, Marina Glikman, Sofia Noronha, Claudia Nazionale, Riisa Liao

3D Design

Lorenzo Cobo & Kaan Iscan

Illustration

Julio Zukerman

Motion Designer

Igor Fajardo & Daniel Zepeda

Product Photography

Henry Hargreaves

Food & Prop Styling

Charlotte Omnès

Brand Retouching

Daniel Plateado

Case Study Photography

Jarett Loeffle

Case Study Food & Prop Styling

Chelsea Finkel

Cae Study Retouching

Igor Fajardo & Julio Zujerman

Year

2023

Luzcas

é um Designer Brasileiro, trabalhando como Diretor de Arte na &Walsh.

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