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Quality Experience (QX) is an independent, full-service advertising agency on a mission to foster purposeful interactions between brands and their audiences by creating quality experiences. QX applies meticulous care to every aspect of their work, creating an environment where bold ideas can flourish. We tapped into this by embracing tension and duality, creating brand assets that showcase a striking balance between safety and danger. The brand centers around a dynamic logo system that adapts to the different personalities and tones of QX’s clients and projects. Quality Experience is led by Ari Weiss (former Global CCO at DDB), working alongside Cristina Reina (former EVP, Global CD at McCann), Dan Gonda (former CEO at Droga5), and Colleen Leddy (former CSO at Droga5).

As the Art Director, I led the design team through all project phases from concept to final guidelines. I was responsible for the full branding, including 3D design, logo creation, visual identity, and website.



Quality Experience (QX)



Creative Direction

Jessica Walsh

Strategy & Accounts

Ashley Einerson, Ann Kim & Maggie Giles

Executive Producer

Luciana Almeida


Chanel Harper

Art Director

Lucas Luz

Lead Designer

Claudia Nazionale, Jessica Gracia


Julio Z, Jonas Rudis, Igor Fajardo, Fernando FarfΓ‘n, Kaan Iscan, Jordan Stokke, Marina Glikman, Sofia Noronha, Sasyk Mihal, Daniel Zepeda

3D Design

Kaan Iscan

Motio Designer

Lucas Luz, Kaan Iscan, Claudia Nazionale & Igor Fajardo




is a Brazilian Designer, working as an Art Director at &Walsh.

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