Fabric
At &Walsh, we teamed up with Fabric (once called Talagent Financial). They wanted a fresh look to match their new tech platform. We helped them pick a new name, design their visual identity, and shape their website. We found out that many advisors were worried about taking risks. But with Fabric's tech, taking risks felt safer. So, we designed their brand to show that risks can be a good thing. We wanted people to see that risk is a part of everyday life – it's like the threads in a fabric. We designed a shiny 3D look that feels like futuristic fabric. We used it on things like words and pictures to show how risk is a part of managing money.
Credits
- Client
- Fabric, Rick Bookstaber, Govinda Quish, Nick Rinard
- Agency
- &Walsh
- Creative Direction
- Jessica Walsh
- Strategy
- Lauren Walsh, Angie Shih
- Production
- Rinny Shim
- Lead Designer
- Lucas Luz, John Sampson
- 3D Design
- Lucas Luz, Sanchit Sawaria, Poppy Zafeiraki
- Photography
- Tiffany Thebodeau, Jarret Loeffler, Hatsue Andrews
- Case Study Images
- Jarett Loeffler, Chelsea Finkel, Tiffany Thebodeau, Hatsue Andrews
- Design
- Sasyk Mihal, Soomin Jung, Jeremy Rieger, Riisa Liao, Jess Gracia, Jada Akoto, Simoul Alva, Steven Xue, Jiayue, Johnelle Smith, Josh Krauth-Harding, Sofia Noronha, Leila Čičić, Diane Diana, Juanse Carvajal, Marek Rybicki, Marie Ducrocq, Fabrizio, Kristýna Jenčová, Javier Gutierrez, Tiffany M. Wu, Mikayla Hittle
- Year
- 2023
