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Vinyl Room

Vinyl Room by Live Nation is a listening space inspired by 1970s Japanese listening rooms: a VIP retreat from the main stage where recorded music becomes a shared, immersive experience alongside the energy of live shows. The identity draws on analog music culture and modern hospitality, with a bold, condensed wordmark inspired by 1970s vinyl cover typography, a warm palette with gold accents, and candid photography lit by bright, warm flash.

I was part of the &Walsh design team on the identity.

Lounge with warmly lit shelves of records and album covers, a red tufted banquette, small candlelit tables, a brick wall with a round sconce and a curtain in the foreground.

Flash photo of a DJ's hands on a Technics turntable and mixer, the record spinning under warm light.

Dark green menu book with gold concentric line patterns, record discs and the word Menu, lying on a ribbed wood table.

Four color swatches shaped like records in maroon, cream, Vinyl Room gold and forest green, set against a dark green velvet curtain.

Stacked illuminated cube signs reading 2, Bar and a diagonal arrow in outlined multi-line type, in front of a gold wall with concentric grooves.

Flash photo from above of cocktails, a candle and a glass with gold straws on a round black record-like table beside a rust velvet sofa.

Brass 2K lettering in outlined multi-line strokes, mounted on a wood panel and lit from above.

Brass wall installation of looping concentric lines and record discs, set between shelves of records and album covers in warm light.

Brass Bar directional sign shaped like looping lines with a record and an arrow, above a framed menu with a record pattern lit by a brass picture light.

Website banner reading Incredible Sound, on the Record over the warmly lit bar with high stools, framed by Where Sound… Finds Its Soul.

Raised hand with red nails and gold rings wearing gold, green and burgundy Vinyl Room wristbands with gold bangles, against a burgundy background.

Walnut parquet floor inlaid with brass record discs, one engraved with Vinyl Room, beside a rust velvet sofa.

Credits

Client: Blueprint Studio, Live Nation
Agency: &Walsh
Creative Direction: Jessica Walsh
Strategy: Lauren Walsh, Ashley Einerson, Frank Lipari
Copywriting: Reed Words
Executive Producer: Luciana Almeida
Production: Billy Allen, Kasia Sasinowska, Chanel Harper, Andrew Krysinski
Art Director: Elinor O’Brien
Lead Designer: Juanse Carvajal, Victor Jobim
Design: Sofia Noronha, Igor Fajardo, Leila Čičić, Kaan Iscan, Lucas Luz
Brand Photography & Video: Stevie Campbell (Copenhagen photography), Evan Joseph (Palladium photography)
Year: 2026

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