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Isodope

Isodope is the online persona of Isabelle Boemeke, a nuclear energy influencer who wants to change what the world thinks about nuclear energy, one TikTok video at a time. This is a self-funded project with the goal of changing public opinion to help solve the climate crisis. Nuclear energy has historically had a bad rep, and Isodope's goal is to change the public’s perception of it. After all, it is one of the safest and cleanest forms of energy available to us today. The Isodope persona and brand are built to ease people’s fears about nuclear energy through memes that are easy to digest and even easier to share. Isodope is changing the face of science communication to share good ideas and mobilize people behind them. Together with the Isodope team, we worked on a brand refresh, a new website (coming soon!), and an extended asset library. Since Isodope is a major proponent of future tools, solutions and the use of technology in daily life, we decided to enlist the creative help of the artificial intelligence tool DALL·E to bring this branding to life. Isodope is a not-for-profit project not affiliated with the nuclear industry or any company. This project is also not sponsored by AI. For more information about Isodope, visit isodope.com Follow Isodope: TikTok @isodope Instagram @i_sodope

Credits

Client
Isodope, Isabelle Boemeke, Taylor Winnie
Agency
&Walsh
Creative Direction
Jessica Walsh
Strategy
Lauren Walsh
Executive Producer
Luciana Almeida
Production
Adriano Ellert
Lead Designer
Lucas Luz, Cristina Giménez, Juanse Carvajal, Soomin Jung
AI Creative Prompt Engineers
Jessica Walsh, Lucas Luz, Cristina Giménez
3D & Animation
Daniel Zepeda, Eveling Salazar, Kaan Iscan, Lorenzo Cobo, Pablo Garcia Robla, Yuxin Zhou, Lucas Luz, Claudia Nazionale, Sofia Noronha, Jacob Hwan Lee, Nicole Belskaya, Cristina Giménez
Models
Isabelle Boemeke
Photography
DALL·E, Chelsea Finkel, Jarett Loeffler, Tiffany Thebodeau
Design
DALL·E, Claudia Nazionale, Javier Gutierrez, Jiayue Li, Juanse Carvajal, Julio Zukerman, Marek Rybicki, Marie Ducrocq, Marina Glikman, Nicole Belskaya, Sasyk Mihal, Shamil Asgarov, Sofia Noronha, Soomin Jun, Emiliyana Kancheva, Fabrizio Morra, Fernando Farfán, Kristýna Jenčová, Tais Kahatt, Zitong Zhao.
Year
2022

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