Dify
Dify is a digital wallet and in-browser payment solution created by Opera. Designed for Gen Z, it gives users cash back with no strings attached. We developed a bold, dynamic identity that breaks category norms. The logo reflects Dify’s core idea: money spent → money back, represented through mirrored forms and energetic angles. Motion played a key role in the system, with a toggle-inspired visual used across UI and branding to highlight the freedom and flexibility Dify offers its users.
I was the lead designer, creating the entire visual system, from concept to final delivery.
Credits
- Client
- Opera, Chet Callahan, Rosette Belesi, Jan Standal
- Agency
- &Walsh
- Creative Direction
- Jessica Walsh
- Strategy
- Lauren Walsh, Max Slonim
- Copywriting
- Jessica Walsh, Lauren Walsh, Stephanie Halovanic, Prue Linehan
- Production
- Prue Linehan, Samar Zaman, Allison Raich, Gosbinda Vizarretea, Samantha Galvao
- Art Director
- Lucas Luz
- Lead Designer
- Lucas Luz, Rachel Denti
- 3D Design
- Lucas Luz, Roberto Juárez, Flavio Carvalho, Victor Murillo Jansegers, David Padilla, Gökhan Tekin, Danil Tabacari
- Animation
- Lucas Luz, Sanchit Sawaria, Raphael Pazoumian, Bruno Faiotto, Flavio Carvalho
- Illustration
- Lucas Luz
- Photography
- Kezi Ban
- Design
- Elinor O’Brien, Sasyk Mihal, Mikey Kelly, Carlos Bocai, Muhittin Güneş, Jada Akoto, Simoul Alva, Matthew Roop, Jeremy Rieger, Katyayani Singh, Gabriel Abascal
- Model
- Blake Johnston, Lucas Owen, Xotchil Sarabia, Chyna Robinson, Helen Harley
- Prop Stylist
- Aurora Rose
- Stylist
- Carlton Jones
- Retouching
- Daniel Plateado
- Makeup
- Deney Adam
- Hair
- Jenni Wimmersted
- Year
- 2020
