Dify
Dify is a digital wallet and in-browser payment solution created by Opera. Designed for Gen Z, it gives users cash back with no strings attached. We developed a bold, dynamic identity that breaks category norms. The logo reflects Dify’s core idea: money spent → money back, represented through mirrored forms and energetic angles. Motion played a key role in the system, with a toggle-inspired visual used across UI and branding to highlight the freedom and flexibility Dify offers its users.
I was the lead designer, creating the entire visual system, from concept to final delivery.
Credits
Client
Opera, Chet Callahan, Rosette Belesi, Jan Standal
Agency
&Walsh
Creative Direction
Jessica Walsh
Strategy
Lauren Walsh, Max Slonim
Copywriting
Jessica Walsh, Lauren Walsh, Stephanie Halovanic, Prue Linehan
Production
Prue Linehan, Samar Zaman, Allison Raich, Gosbinda Vizarretea, Samantha Galvao
Art Director
Lucas Luz
Lead Designer
Lucas Luz, Rachel Denti
3D Design
Lucas Luz, Roberto Juárez, Flavio Carvalho, Victor Murillo Jansegers, David Padilla, Gökhan Tekin, Danil Tabacari
Animation
Lucas Luz, Sanchit Sawaria, Raphael Pazoumian, Bruno Faiotto, Flavio Carvalho
Illustration
Lucas Luz
Photography
Kezi Ban
Design
Elinor O’Brien, Sasyk Mihal, Mikey Kelly, Carlos Bocai, Muhittin Güneş, Jada Akoto, Simoul Alva, Matthew Roop, Jeremy Rieger, Katyayani Singh, Gabriel Abascal
Model
Blake Johnston, Lucas Owen, Xotchil Sarabia, Chyna Robinson, Helen Harley
Prop Stylist
Aurora Rose
Stylist
Carlton Jones
Retouching
Daniel Plateado
Makeup
Deney Adam
Hair
Jenni Wimmersted
Year
2020
.jpg)
