Netflix Maldivas

Netflix's Maldivas is a new series that follows a young woman (Bruna Marquezine) who moves into a posh condo community to investigate a mystery. I led the design team creating the videos, photography, wordmark, custom type, title treatments & teasers for the new series.

Five women in purple, pink, green, blue and yellow outfits surround a miniature pool in a pink room, with the Maldivas title centered below.

A Maldivas composition places a miniature woman inside a pink cocktail with ice, strawberries and lime against orange tiles.

A portrait fragmented by broken mirrors appears with golden chains and handcuffs in a yellow horizontal Maldivas composition.

A Netflix browsing screen features Maldivas with five characters in a pink set, playback buttons and rows of other title covers below.

A woman in yellow reclines in a blue drink glass with ice, lemon and a pink flamingo float against turquoise tiles.

A tablet on a wooden floor displays the Netflix interface with yellow Maldivas artwork beside a ringed hand, green trousers and magenta shoes.

A person in green holds a vertical turquoise Maldivas poster showing a woman reclining in a glass with fruit and olives.

A rooftop billboard displays a woman’s face in turquoise and pink mirror fragments alongside the white Maldivas title.

A magenta horizontal poster places numbered mirror fragments around a dark-haired woman’s face, with small flames at the edges and a white Maldivas title.

A curly-haired woman’s face appears in mirror shards over a turquoise texture, contrasting with orange and yellow clothing and reflections.

A printed yellow Maldivas poster rests on a table, showing a fragmented portrait, golden handcuffs and the white title in a vertical format.

A laptop on a magenta table shows the Netflix interface featuring Maldivas, accompanied by a cocktail and chain in front of a blue curtain.

A ringed hand touches a phone showing a Maldivas social post, surrounded by a purple bag, sunglasses, lipstick and earrings on a light surface.

A street advertising lightbox presents a turquoise Maldivas poster with a woman inside a blue cocktail along a tree-lined avenue.

A purple billboard shows a woman seated inside a red drink with olives and vegetables beside the white Maldivas title.

A phone on an orange background with clear puddles displays vertical Maldivas artwork showing a woman in a glass against turquoise.

🍿 Watch on Netflix

Credits

Client: Letícia Sanchez, Evelina Rios, Fernanda Weinfeld, Bianca Rosenberg, and Isabela Fagundes at Netflix Brazil
Agency: &Walsh
Creative Direction: Jessica Walsh
Design Lead: Lucas Luz
Type Design: Lucas Luz, Jess Gracia
Strategy and Account: Lilian Benjamin, Lauren Walsh
Production: Luciana Almeida, Chelsea Spear, Rinny Shim, Sam Galvao, Kasia Sasinowska
TVC Production: Landia
TVC Directors: Aline Lata and Kayhan Ozmen
Campaign Photographer: Pol Kurucz
Copywriting: Natalia Klein, Jessyca Silva, Michele Contel
Case Study Images: Jarett Loeffler, Tiffany Thebodeau, Camille Hewitt, Arielle Casale, Chelsea Finkel, Mafren Studio
Retouching: Elian Sanchez, Lyudmila Bitsoeva, Oleg Slinko
Design: Jess Gracia, Jada Akoto, Riisa Lio, Sasyk Mihal, Jeremy Rieger, Elinor O’Brien, Jiayue Li, Tais Kahatt, Mikayla Hittle, Kaan Iscan, Marek Rybicki, Zitong Zhao, Kristýna Jenčová, Marie Ducrocq, Tiffany M. Wu, Fabrizio Morra, Diane Diana, Shamil Asgarov, Nicole Belskaya, Cristina Giménez, Julio Zukerman, Gökhan Tekin
Year: 2021

Netflix Maldivas

Credits

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