TED Countdown

I had the privilege of contributing to the branding and campaign development for TED's Countdown event. This event is aimed at making people more aware of climate change and how it affects us all. To show how urgent the problem is, we came up with a logo that looks like a ticking clock, reminding us that we need to act now.

Event-center facade with a red TED symbol carries black and lime-yellow banners with provocative messages about natural disasters and climate action.

Three posters on a rough wall alternate black and lime yellow with condensed messages about disasters, destruction and the Arctic.

Double-page advertisement contrasts The ice is melting. Big deal on black with the response Right on both counts on lime yellow.

Three lanyards on black use repeated campaign phrases and the Countdown name in white and lime yellow.

Urban hoarding combines repeated Countdown lettering, an R.I.P. Earth gravestone and messages about apathy and climate action, with a cyclist passing in front.

Train interior with yellow seats carries Countdown advertisements above the windows and on the walls in condensed black and white typography.

Front view of a white T-shirt displays We love natural disasters anyway in tall condensed black letters.

Back of a white T-shirt shows Said no one ever. Let’s stop causing them on a lime-yellow block, with the Countdown address underneath.

Black smartwatch face presents a flip-clock-style numeric countdown, an End of the world party starts in heading and a red TED badge.

Lime-yellow tote bag displays When we rise, the temperature doesn’t in black typography, with a Countdown signature and TED badge.

Billboard divided into black and lime-yellow panels pairs a provocative headline on the left with climate-inaction messaging and TED branding on the right.

Vertical story displayed on a phone shows Turn fear into action in black on lime yellow, with Countdown and TED signatures at the bottom.

Lime-yellow billboard among brick buildings emphasizes Action inspires action, with smaller copy and Countdown and TED logos at the bottom.

Participatory lime-yellow panel asks how to join Countdown and includes Turn ... into ... lines with black fields filled in by hand.

Glass corridor is filled with vertical climate-message banners and a black floor covered in repeated white Countdown lettering.

Three window posters alternate black and lime yellow with Action inspires action, The earth needs you and Turn fear into hope.

Rectangular wayfinding signs alternate black and lime-yellow backgrounds, with arrows and the labels Conference hall, Shop and Hope.

💻 TED Countdown - Website 🔗 It's Nice That 🔗 Print

Credits

Client: TED
Agency: &Walsh
Creative Direction: Jessica Walsh
Strategy: Lauren Walsh
Copywriting: Stephanie Halovanic, Shaneika Johnson-Simms, Samantha Galvao
Production: Allison Raich
Lead Designer: Rachel Denti, Elinor O'Brien
2D Animation: Lucas Luz, Heewon Kim, Alex Slobzheninov
3D Animation: Lucas Luz, Nacho Velasco & Gabriel Morala Maldonado
Animation Exploration: Kenny Brandenberger & Anthony Velen
Music: Pedro Portellano (Bruma FX)
Design: Lucas Luz, Jada Akoto, Maricruz Meza, Oscar Maia, Carlos Bocai, Soomin Jung, Jeremy Rieger, Kitron Neuschatz, Sanchit Sawaria, Yijia Xie, Bruno Moncada, Matthew Roop
Year: 2020

TED Countdown

Credits

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