Melissa

Melissa is known for its unique plastic shoes. With Valentine's Day in mind, we crafted a special campaign. We combined their newest shoe designs with heartwarming love stories. Through our images and content, we wanted to show everyone that love has a way of connecting us, regardless of our differences.

A pink sandal with a heart-shaped strap is positioned at an angle on a blue table in front of a matching curtain.

A portrait of two smiling people is framed by wavy red, black and peach bands.

A vertical typographic poster stretches Love across multiple rows, using red letters, black shadows and heart counters on blue.

Two people pose before a blue curtain inside an oval crop surrounded by red, blue and black radial bands.

Legs wearing lilac and black sneakers cross inside a peach crop on vivid pink, with Melissa branding below.

An enlarged crop of geometric campaign letters in peach, pink and blue, with black areas between the shapes.

A Love Match composition overlaps photographs of legs in black shoes and a person lying against peach paper.

A barefoot person in a red beret poses with a teddy bear and a classical bust before red and blue curtains.

A stack of Love Match printed pieces with a pink cover and sneaker photograph rests on a geometric graphic surface.

A Love Match layout combines a portrait before a blue curtain and legs in sandals on pink fabric in overlapping cards.

Translucent pink sandals form a repeating pattern on peach with a Melissa signature at the bottom.

Large blue and pink letters form a vertical Love and Match pattern with hearts inside the letter counters.

Match repeats in alternating red and peach rows on black, with heavy letters and heart-shaped counters.

Two people look at each other inside a heart surrounded by concentric black, blue and pink bands.

Raised legs wearing black heeled sandals stand out against crumpled peach paper.

A smiling seated person beside a portable radio appears in a blue and pink set with curtains and a large oval crop.

A Love Match composition brings together a person in a beret, a teddy bear, a bust and a beach ball in overlapping photographs with colorful curtains.

Credits

Creative Direction: Lucas Luz, Leandro Assis and Ruiva Branding
Photography & Video: Lucas Luz and Inácio Jr
Set Design: Nebula Lab (Hugo Teixeira + Jessica Cirino)
Styling: Antonio Schuback
Executive Producer: Ruiva Branding
Production Assistant: Janaína Schramm
Design: Lucas Luz, Leandro Assis and Paula Cruz
Beauty: Victor Fattori
Models: Thomas Garcia, Letícia Campioli, Robertha Ribeiro, Mariana Medeiros, Gabriella Felix and Caio Backer
Year: 2018

Melissa

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