Geltor

Geltor is a green-focused biodesign firm that leverages eco-friendly tech to produce top-tier designer proteins. They craft ingredients beneficial for the planet, body, and business. To emphasize their product's distinctiveness and the potential of their "Ingredients as a Service" offering, we designed visuals featuring 3D orbs that highlight the vibrant allure and diverse origins of each ingredient. Though their proteins are animal-free, they draw inspiration from nature, marine life, and animals. Our task was to maintain the Geltor logo while introducing fresh branding and a new visual theme, including typefaces, colors, illustrations, and images.

Three white and blue HumaColl21, Elastapure and Collume cartons display serif product names and small illustrated spheres on a blue surface.

A transparent sphere containing shells and marine forms rests inside an orange peel between blue and amber panels.

Wide scene with a chameleon, branch, dragon fruit and blue Geltor bottle on a small moss island beside a botanical sphere.

Geltor billboard on a brick wall combines a blue bioactive-ingredients message panel with a portrait of a woman holding a floral sphere.

Bright still life combines a pink drink, strawberries, white flowers, powder and spheres containing a butterfly, leaves and natural textures.

Blue Designer Protein Portfolio book cover features a sphere with flowers, a butterfly and coral, shown in perspective on a pale background.

Blue Geltor bottle on a white pedestal sits among coral and flower spheres, spiky plants, driftwood and pale stones.

Open Geltor book shows a blue page with serif messaging and a white page with three line diagrams and descriptions.

Two tablets display Geltor digital brochure pages, with an orange marine composition on the left and a Collume presentation with bottles and spheres on the right.

Facade billboard pairs white messaging on a blue panel with a marine sphere inside orange peel, promoting Geltor customized ingredients.

HumaColl21 bottle with blue cap and label sits beside a white carton with a serif name and circular floral illustration.

Large advertisement on a red building separates the Pioneering a new industry standard message from a scene with a hand, blue bottles and spheres over vegetation.

Blue bottle on grass is surrounded by a white rock, pink flowers and small floating spheres, including one containing a butterfly.

Vertical business cards alternate blue faces with white names and pale faces with illustrated natural-element spheres.

Horizontal urban panel shows a collection of natural spheres on white beside Geltor messaging on blue, set against planting and stone architecture.

A hand holds a transparent sphere with yellow flowers, leaves and blue butterflies, with two smaller spheres near the fingers.

Shells with pearls, a marine sphere and a blue stone block form a sculptural stack on a white background.

Large Geltor mural displays a floral sphere with butterflies and translucent branches, with two people standing in front for scale.

Angled tablet presents an Ingredients-as-a-Service brochure page with blue text hierarchy and a tree assembled from ingredient spheres.

Credits

Client: Geltor, Erin Kim
Agency: &Walsh
Creative Direction: Jessica Walsh
Strategy: Lauren Walsh, Angie Shih
Copywriting: Stephanie Halovanic, Samantha Galvao
Production: Prue Linehan
Lead Designer: Soomin Jung, Simoul Alva
Illustration: Jeremy Rieger
3D Illustration: Lucas Luz, Flavio Carvalho, Victor Murillo Jansegers, David Padilla, Gökhan Tekin, David Porte Beckefeld
Design: Elinor O’Brien, Lucas Luz, Jeremy Rieger, Katyayani Singh, Sasyk Mihal, Matthew Roop, Jenny Jiang, Julian Williams, Jada Akoto, Xiaocha Zhang, James Marshall, Danyang Ma, Riisa Liao, Jiayue Li, Oscar Chen
Year: 2022

Geltor

Credits

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