Bombay Mixers

From the makers of Bailley water comes the newest range of mixers crafted to enhance the experience of your favorite drinks. We created the branding & packaging design for the launch of the product line. We brought the branding to life through custom flourishes and ornaments inspired by the shape of a single droplet from a mixed drink.

Yellow, pink and white Indian Tonic Water, Ginger Ale and Club Soda cans form a composition on a white pedestal against a cloudy sky.

Vertical close-up of a hand opening a white Club Soda can, surrounded by small puddles and reflections on a pale gray surface.

Two angled white cards display Bombay 99 in black typography and a symmetrical arrangement of droplet-inspired ornaments.

Open and closed publications show a Club Soda can, a black page with white ornaments and an editorial layout with lettering surrounding the product.

White Club Soda can lies on rippling gray fabric with a large black ornamental print, creating a monochrome scene.

White tote bag on a person’s shoulder displays a large black tall-glass illustration surrounded by curves and small ornaments.

Stacked white Club Soda boxes show condensed black typography on the sides and ornamental symbols on the front.

White circular coasters scattered among transparent droplets alternate the Bombay 99 name, goblets and black ornamental drawings.

Pink Ginger Ale can appears diagonally in close-up, with condensation drops over tall black lettering and ornaments against a pink background.

Pink set arranges two Ginger Ale cans, printed boxes, a metal jigger, a long spoon and a glass filled with ice.

Pink Ginger Ale boxes repeat in an overhead view with strong diagonal shadows and black lettering covering their faces.

Open hand balances a tall pink Ginger Ale can against a gray background, emphasizing the black ornamental label.

Pink vertical facade advertisement combines oversized Ginger Ale lettering, a horizontal can and a black ornamental frame.

Hand holds a phone displaying a pink Mixers for every occasion graphic surrounded by black ornaments and a Bombay 99 signature.

Upright pink cocktail menu shows a decorated black goblet, a Cocktails heading and a Bombay 99 signature on a pink table.

Pink Ginger Ale can floats in pink water, with ripples, reflections and condensation droplets on the package.

Diagonal close-up of a yellow Indian Tonic Water can highlights tall black lettering, small ornaments and droplets against a yellow background.

Elevated yellow billboard shows an angled Indian Tonic Water can and oversized repeated Bombay 99 lettering, with a palm tree beside it.

Two yellow Indian Tonic Water cans accompany an ice-filled glass and long spoon in a monochromatic yellow still life.

Two yellow cards with deep shadows show an ornamental face and another with Bombay 99 and contact information.

Yellow station poster displays Bombay 99 and Mixers around a large black ornamental goblet, with a blurred train behind.

Stacks of yellow printed materials with lettering and ornaments support a transparent stemmed glass, accompanied by citrus-peel spirals.

Detail of a yellow box sealed with matching tape and large repeated black lettering, revealing ornaments on the lid.

Person wearing a white shirt and jeans and carrying a tote poses before a large yellow Bombay 99 mural with black lettering and an ornamental car illustration.

Stacks of circular yellow coasters feature Indian Tonic Water, Bombay 99 and a black ornamental goblet among transparent droplets.

Yellow Indian Tonic Water boxes are stacked with alternating typographic and ornamental faces, among small lemon-peel curls.

Three yellow, white and pink Bombay 99 cans float diagonally against a cloudy blue sky, presenting the mixer family.

Credits

Client: Bailley by Parle Agro
Agency: &Walsh
Creative Direction: Jessica Walsh
CMO of Parle Agro: Nadia Chauhan
Strategy: Lauren Walsh
Production: Gosbinda Vizarretea, Allison Raich, Samantha Galvao, Amy Chuyin Liang, Evan Delp
Lead Designer: Uting Xie, Lucas Luz
3D Design: Pawel Stojek, Sanchit Sawaria, Lorenzo Cobo, Lucas Luz
Animation: Pawel Stojek, Lorenzo Cobo, Lucas Luz, Lucas Ramos
Illustration: Sanchit Sawaria
Photography: Tiffany Thebodeau, Jarett Loeffler
Retouching: Tiffany Thebodeau
Set Design: Chelsea Finkel
Design: Uting Xie, Lucas Luz, Yijia (Aqua) Xie, Kristýna Jenčová, Fabrizio Morra, Jessica Gracia, Juanse Carvajal, Marie Ducrocq, Riisa Liao, Sasyk Mihal, Sofia Noronha, Soomin Jung, Tais Kahatt, Zitong Zhao, Andrew Bogard, Oscar Maia, Simoul Alva
Year: 2021

Bombay Mixers

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