Fabric
At &Walsh, we teamed up with Fabric (once called Talagent Financial). They wanted a fresh look to match their new tech platform. We helped them pick a new name, design their brand look, and shape their website. We found out that many advisors were worried about taking risks. But with Fabric's tech, taking risks felt safer. So, we made their brand show that risks can be a good thing. We wanted people to see that risk is a part of everyday life β it's like the threads in a fabric. We designed a shiny 3D look that feels like futuristic fabric. We used it on things like words and pictures to show how risk is a part of managing money.
Credits
Client
Fabric, Rick Bookstaber, Govinda Quish, Nick Rinard
Agency
&Walsh
Creative Direction
Jessica Walsh
Strategy
Lauren Walsh, Angie Shih
Production
Rinny Shim
Lead Designer
Lucas Luz, John Sampson
3D Design
Lucas Luz, Sanchit Sawaria, Poppy Zafeiraki
Photography
Tiffany Thebodeau, Jarret Loeffler, Hatsue Andrews
Case Study Images
Jarett Loeffler, Chelsea Finkel, Tiffany Thebodeau, Hatsue Andrews
Design
Sasyk Mihal, Soomin Jung, Jeremy Rieger, Riisa Liao, Jess Gracia, Jada Akoto, Simoul Alva, Steven Xue, Jiayue, Johnelle Smith, Josh Krauth-Harding, Sofia Noronha, Leila ΔiΔiΔ, Diane Diana, Juanse Carvajal, Marek Rybicki, Marie Ducrocq, Fabrizio, KristΓ½na JenΔovΓ‘, Javier Gutierrez, Tiffany M. Wu, Mikayla Hittle
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