Geltor
Geltor is a green-focused biodesign firm that leverages eco-friendly tech to produce top-tier designer proteins. They craft ingredients beneficial for the planet, body, and business. To emphasize their product's distinctiveness and the potential of their "Ingredients as a Service", we designed visuals featuring 3D orbs that highlight the vibrant allure and diverse origins of each ingredient. Though their proteins are animal-free, they draw inspiration from nature, marine life, and animals. Our task was to maintain the Geltor logo while introducing a fresh branding and visual theme, including typefaces, colors, illustrations, and images.
Credits
Client
Geltor, Erin Kim
Agency
&Walsh
Creative Direction
Jessica Walsh
Strategy
Lauren Walsh, Angie Shih
Copywriting
Stephanie Halovanic, Samantha Galvao
Production
Prue Linehan
Lead Designer
Soomin Jung, Simoul Alva
Illustration
Jeremy Rieger
3D Illustration
Lucas Luz, Flavio Carvalho, Victor Murillo Jansegers, David Padilla, Gökhan Tekin, David Porte Beckefeld
Design
Elinor O’Brien, Lucas Luz, Jeremy Rieger, Katyayani Singh, Sasyk Mihal, Matthew Roop, Jenny Jiang, Julian Williams, Jada Akoto, Xiaocha Zhang, James Marshall, Danyang Ma, Riisa Liao, Jiayue Li, Oscar Chen
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