Dify
Dify is a digital wallet and in-browser payment solution created by Opera. Designed for Gen Z, it gives users cash back with no strings attached. We developed a bold, dynamic identity that breaks category norms. The logo reflects Dify’s core idea: money spent → money back, represented through mirrored forms and energetic angles. Motion played a key role in the system, with a toggle-inspired visual used across UI and branding to highlight the freedom and flexibility Dify offers its users.
I was the lead designer, creating the entire visual system, from concept to final delivery.
Créditos
Agência
Opera, Chet Callahan, Rosette Belesi, Jan Standal
Agency
&Walsh
Direção criativa
Jéssica Walsh
Estratégia
Lauren Walsh, Max Slonim
Copywriting
Jessica Walsh, Lauren Walsh, Stephanie Halovanic, Prue Linehan
Produção
Prue Linehan, Samar Zaman, Allison Raich, Gosbinda Vizarretea, Samantha Galvao
Designer Lead
Lucas Luz
Lead Designer
Lucas Luz, Rachel Denti
Design 3D
Lucas Luz, Roberto Juárez, Flavio Carvalho, Victor Murillo Jansegers, David Padilla, Gökhan Tekin, Danil Tabacari
Animação
Lucas Luz, Lucas Ramos, Júlio Zukerman, Jacob Hwan Lee
Ilustração
Lucas Luz
Fotografia
Kezi Ban
Design
Fabrizio Morra, Sasyk Mihal, Divya Negi, Lucas Ramos, Elinor O'Brien, Juanse Carvajal, Jennifer Bahng, Jeremy Rieger, Riisa Liao, Rita Goulao, Sanchit Sawaria, Sofia Noronha, Soomin Jung, Hayley Lim, Mikayla Hittle, Tais Kahatt, Andrew Bogard
Model
Blake Johnston, Lucas Owen, Xotchil Sarabia, Chyna Robinson, Helen Harley
Prop Stylist
Aurora Rose
Stylist
Carlton Jones
Retouching
Daniel Plateado
Makeup
Deney Adam
Hair
Jenni Wimmersted
Ano
2020
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